Case Studies / Prospa

Brand Strategy / Communications

On your side

Small businesses, the heart of it

The Task

Onto something big


Prospa has established itself as the leading online lender to SMEs in Australia.


Prospa works from a simple insight – when operating a small business, owners need financial partners that move at the speed they do.


And they’re important, as they’re the ones who take the risks, employ the most people and even have the potential to change the world (if only a little bit).


Knowing they were onto something big, Prospa engaged uberbrand to set up the proposition and culture from the get-go.

Set up for success


uberbrand conducted brand research, workshops that influenced the creation of Prospa’s brand story and brand identity, setting up for the success it has now become.

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