Brand Strategy / Design / Communication
The perfect time for a rebrand
Born from academia at Monash University, Regnan delivers highly regarded research and stewardship services built from a concern of value destruction attributable to poor corporate governance
Regnan found themselves at the crossroads of academic rigour and commercial application
As we have worked with Pendal Group in the past, we started our process by defining the optimal space for Regnan in context to Pendal Group, its brands and its market.
The Responsible Investment category is a global movement and is constantly evolving and redefining itself, with definitions varying across organisations. Regnan is on the cutting edge of redefining standards for commercialising Impact investing.
To build a new brand story we started from ground up – undertaking a full rebrand. From the idea of being the driving force that’s shifting the investment landscape the logo and visual identity is breaking standards in itself.
Across Regnan’s logo to colours and photography treatment there is nothing expected in this rebrand, especially considering the conservative nature of the industry and its competitors.
Regnan has already achieved improved engagement practices for ASX listed companies, 1 of 3 global first tier UN royal Awards for RI as well as improved outcomes for Pendal Group’s clients.