Brand Strategy / Design / Communication / Digital
Brand-led organisational transformation
Humanising data management by making people the hero
TIMG is one of Australia’s largest information management businesses.
As it continues to acquire new businesses and customers, TIMG needed to reorganise its brand to ensure consistency and cut through – especially in an industry that does not advertise.
Strategy & Identity
Through extensive brand research and workshops throughout the organisation, we identified a unique human quality.
By putting people at the heart of the brand, TIMG reorganized itself in a way that made it truly customer orientated.
Products and their teams then reorgnaised themselves into specialist areas based on the brand recommendations.
The brand work helped restructure the organisation more meaningfully for its audiences. With a refreshed personality reflective of its people and values.
The rollout included a new logo, dynamic brand identity, assets and a digital ecosystem that aligned with customers and their needs.
Utilising a strong visual language and tone of voice TIMG cuts through in a market where it does not advertise.
This project was recognised and awarded an ABA100 Australian Business Award for Brand Excellence.