Case Studies / Imaginenation

Brand Strategy / Design / Communication / Digital

Challenging preconceptions

What it means to be truly innovative

The Task

Innovation is one of the most overused words in businesses today.

To keep up with a changing world, business leaders have been told to ‘innovate’. However, no one knows what it means to be innovative. Instead, businesses are using systematic thinking to deliver incremental change.

It’s not enough to be disruptive, which consequently is another overused word. ImagineNation needed to disrupt the way people think about innovation.

uberbrand collaborated with ImagineNation to educate the market on what it means to be truly innovative. This was a delicate task for its communications.

uberbrand developed communications that bridged the gap between the way people talked about innovation and how ImagineNation talked about it. This was achieved through clear, consistent and convincing communications, that challenge traditional thinking in an accessible and non-confrontational way.

The Results

uberbrand collaborated with ImagineNation to educate the market on what it means to be truly innovative. This was a delicate task for its communications.

 

uberbrand developed communications that bridged the gap between the way people talked about innovation and how ImagineNation talked about it.

 

This was achieved through clear, consistent and convincing communications, that challenge traditional thinking in an accessible and non-confrontational way.

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