Up For Your Next Brand Identity Challenge?
Designing your brand is about more than just logos and slogans.
Your brand design is about developing and delivering a meaningful, authentic strategy. It’s about developing a brand identity that immediately stands out from the pack while staying true to your values.
We connect audiences with organisations every day thanks to our detailed audience and market research methodology.
Whether you’re just starting, launching a new product, or just wanting to refresh the brand you’ve already built, we won’t just help you find your voice. We’ll find unique ways to amplify it with an impressive, immediately identifiable visual portfolio that screams “you”.
Understand your audience and how they see your brand.
Where do you best fit in? Where are you currently?
Talk to your community in words they understand.
Keep your brand’s voice consistent and laser focused.
A branding roadmap accessible to all team members.
Cover every aspect of brand expression across all audience touchpoints.
Our talented design team can apply your branding across all touchpoints.
Let us take care of your branding from day one.
Ensure that your branding is consistent and on message.
A picture says a thousand words. A well-designed logo says a thousand more.
Packaging design with a strategic approach for a thoughtful, authentic visual brand.
Field test your new visual identity with extensive audience engagement and market research.
Launching a new product or business? Reach for the stars.
Incorporate new aspects of your brand and hit the ground running.
Need to reconnect with your audience? Take on a full brand refresh and see where it takes you.
01
88%
88 percent of consumers say that authenticity is important when deciding what brands they like and support.
02
46%
46 percent of consumers say that they would pay more to purchase from brands they can trust.
03
80%
80 percent of consumers say that using a signature colour can increase brand recognition.
04
0.05 seconds
It takes about 0.05 seconds for people to form an opinion about your website.
05
2/3
2/3 of businesses say brand consistency has contributed to revenue growths of at least 10%.
06
3 in 4
3 in 4 customers say transparent communication from brands has become more important after the pandemic.
Brands are a mark of trust, experiences and values. Great branding happens when audience perceptions align with your aspirations for your brand.
Our local creative design agency can help you carve out the right impression in the market, so that your brand represents who you are as a business and who you want to be, at every touchpoint.
Following an assessment of your needs and timings, we customise our approach to best suit you. Generally, the process can be broken down into consecutive phases starting with strategy through to brand design and creative communication.
Absolutely. Many of our clients are existing organisations looking to evolve or reposition their branding in line with changing market dynamics.
While the process differs depending on your needs, it generally involves four phases.
Initial engagement: We partner with you to develop a deep understanding of your needs and challenges.
Strategy: We gather information and build a strategic framework that includes audience insights, brand positioning and consumer connection.
Creative: We create a verbal identity (how you sound; copywriting) and a visual identity (how you look; graphic design) for your brand.
Rollout: We apply the approved creative to your chosen media. This can include anything from stationery and social media posts to videos and building your website. It’s up to you.
Yes. Our talented team can create bespoke guidelines that capture and communicate the true essence of your brand, so that it can be picked up and applied correctly by your partners.
Our guidelines are precise, easy to understand and detailed, covering every aspect of brand expression across all audience touchpoints.
Our focus on strategic communication and market research differentiates us from “just another branding agency”. Our expert team are well versed in deeply understanding your needs and business challenges, and aligning this to a design that communicates your business goals in an innovative and compelling way to your audience.
Our team is on hand to assist with the rollout of your brand design, and to offer advice on how to utilise the assets for the best launch possible. We can also be called on to create additional assets, as required, to align with key events on the marketing calendar, such as corporate presentations/workshops, specific projects, campaigns and more (quoted separately).
We don’t just send you away with brand guidelines and call it a day. Strategy, experience and a deep understanding of industry, trends and best branding practice underpins everything we do – from conception to brand design and beyond.
Level 7, Suite C,
140 William Street
Woolloomooloo NSW
2011 Australia
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